

We are treated to a firework display of brightly coloured robes, tulle, feathers, fake gems, fabric flowers and glittering hairdos. A few fathers and brothers are hanging around on the sidelines. In the auditorium the mothers have turned into dressers, and their daughters into princesses. It makes a good outing." Caroline, a housekeeper, agrees: "Here, I get to see people." The kids get gifts and we all end up at McDonald's. "With a day out at a contest we get to see friends, have a laugh and a chat. "I work nights in a drug factory," Myriam explains. They are the ones who started the whole thing, to keep up with their friends. But the dresses are home-made and the girls are pleased. "Up there it costs €5 to €6, here it's €39." Including the petrol, it is quite an outlay. "The price isn't the same," Myriam points out. "This isn't America." The girls average one contest a month, generally in the north of France where they are commonplace. "The people who did that have never been to a contest," Caroline protests.

Such events allegedly encourage the "hypersexualisation" of young girls, making them attach too much importance to their appearance. Myriam and Caroline are wondering what got into the upper house of the French parliament last month when it passed an amendment banning beauty contests for under-16s.
